15 Dec Choosing a Domain Name for your Small Business
Planning is required before picking a domain name for your business. Generally speaking, you want a domain name that will stick in client’s heads, be easy for them to find, set you apart from the competition, and be easy to remember. There are the more specifics:
Include Searchable Keywords in the Domain Name
Every successful website gets the majority of their traffic from organic search engines. This is why you must include keywords you want to rank highly for in your domain name. Google loves this. For example, if you own a cleaning business, and your business name is ABC Cleaning, your domain name should include keywords that people type into Google. This is how to get a better rank. Why is this?
For example, no one will randomly search google for “ABC Cleaning”. A domain name I would recommend for ABC Cleaning Business is:
As you can see from above, we are targeting the people who will go to google and search for “cleaning service”. In the first option, we still maintain the brand identity by adding ABC to the end of the words “cleaning service”. In the second domain option, we are locally targeting for a maid services in New York. You must include words that you want people to type into Google and find your website in your domain name. This is especially true if your brand has a unique name, as it wont come up in search results for people looking for solutions. Remember – people who search on google are looking for solutions to their problems and answers to their questions. Therefore, your website must be focused on offering solutions to these google searches.
By having a domain name that contains keywords, your site will have a better chance of being discovered by people searching for relevant information. This means extra traffic and more potential customers. In order to find keywords, try to think about what terms people might use when searching for something. A good way to do this is to think of searches as questions. When most people use Google they are trying to find an answer to something. Make a list of queries that you think people might have and then try to work them into your site.
If you are struggling to find search terms, there are a few tools that can help. The Google Keyword Tool is a free program that you can use to find terms related to your site. Spending a few minutes with this can really help you to pick a great domain and one that will rank well in search engines.
Domain Must Be Easy To Type And Easy To Remember
Have you ever visited a website that was really cool, only to forget its name?
This is a problem that has happened to most people. Even websites with great information are often forgotten about simply because visitors had trouble remembering the domain name. To combat this you need to make sure that your site’s name is easy to type and memorable.
In order to help people remember your domain name, keep things simple. Make your name mean something and keep it relevant to your websites topic. A domain like “graphicdesigns.com” practically tells the visitor what to expect from the site. The domain “jz1839.com” tells visitors nothing. Making sure that people can type your domain is highly important. Otherwise they could end up on the wrong site, or visiting one of your competitors. Try to avoid using numbers or symbols in your domain. Most people won’t remember to type them.
Keep it simple
Keep your domain short and to the point. Use it like a business card, give potential clients an idea of what you do while using the actual site to give them more detailed information. What type of website do you think “bestpotatoerecipes.com” is? Which businesses might the domain name “newyougym.com” belong to? A descriptive domain paints a picture. It tells people what is in store for them before they ever visit your site.
By keeping your domain name relevant to your business, people can get a general idea about your company, what it does, and how it can benefit them. This is a great way to increase visitors to your site. Especially through places like Google and other search engines.
Picking a great domain name is easy. By thinking ahead and doing a a little bit of planning, you can find a name that’s easy to remember and represents your business. On top of this, a good domain will make it incredibly easy for people to find you through search engines, delivering free traffic straight to your site.